The Sun Online bingo site powered by the software platform Tombola is one of the most popular in the UK. In fact this game, when introduced to the market became on of the biggest money spinners for the newspaper group and has continued with this performance. Since then they have stood for good value and have an incredibly strong bingo community. The focus of this online bingo site has remained on the bingo game and there is little emphasis placed on slots or other casino games. This has made for a strongly focused online bingo site that pips sites such as Mecca and Gala bingo to the post in the popularity stakes.
Bearing in mind the success of this online bingo site, it has come as a huge shock to learn that Sun Bingo and Tombola re going to be reaching a parting of their ways in August 2008, and Sun online bingo will be re-launching with another software developer. It has been bandied about in bingo circles that The Sun Bingo will be partnering with Jackpot Joy, and this might be seen as a move on the part of the Sun to expand its already substantial profits.
This move my be perceived to be counter productive, as many Sun online bingo players enjoy the purely bingo feel of the site, and Jackpot Joy is more focused on their casino and other game offerings, although they do offer online bingo.
The Sun online bingo members have already begun receiving emails to the fact that they need to re-sign with the new services or remain with Tombola Bingo. Tombola bingo is to retain its existing accounts and this could prove a significant mistake for The Sun online bingo site.
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